Want to earn high-quality backlinks for your website? The reality of the situation is that great backlinks don’t happen on their own. You’re probably going to have to ask someone to add a link for you and this is where blogger outreach service comes in.
Blogger outreach services can help you with your off-page SEO and link building, eventually improving your website’s rankings. But with so many agencies offering blogger outreach services, how do you know which one to choose?
Today, we’re going to help you find out just that, as well as list a few great options that you can start from.
What is blogger outreach?
Blogger outreach is the process of connecting to relevant bloggers in your industry and asking them to place a link on their website to yours. It’s a superb way to increase your search engine rankings and one of the basics of link building.
Here is how blogger outreach campaigns typically work:
- Create a list of relevant blogs that you want to reach out to (based on relevance, high domain authority, website organic traffic)
- Identify the right person at the company that you should reach out to
- Build a relationship with that person over time
- When the timing is right, ask that person for link placements on their blog, with the right anchor text and target page
To an untrained eye, the process may seem pretty simple and easy to do. But as anyone who is in digital marketing can tell you, they probably get dozens of blogger outreach emails every day and very few of them are actually good.
So, if you want to hire someone for blogger outreach services, how do you know if they’re actually worth their salt?
Things to look out for when hiring someone for blogger outreach services
You’re looking to build some links and shop around for agencies or freelancers to hire. These are some of the boxes they should tick if you want someone who delivers great SEO results.
Existing relationships with bloggers
A great link building agency or a freelancer already has a network of bloggers they are in touch with. This means two things.
- They don’t have to dig for new high quality contacts, bloggers and influencers
- They can deliver results sooner as they already have their foot in the door
- They have experience in a specific niche and they can deliver highly relevant links
Solid results – not just outreach messages
Anyone can show you a list of great outreach emails. And if you’ve never used a blogger outreach service, it would be hard to tell if those emails are effective or not.
Instead, the agency or freelancer should deliver a list of links they were able to land, coupled with link building case studies of their results. This shows you both the process and the results and you can hire them with confidence.
A list of criteria they work with
If someone tells you that they offer blogger outreach service, this is akin to saying that they repair cars. There’s a big difference between an oil change on a 1978 Beetle and an engine overhaul on a Mercedes.
In other words, ask them precisely what kind of links they built through blogger outreach. Some criteria they should offer you include:
- Industry and niche (e.g. home improvement, retail, SaaS, legal)
- Website domain rating (e.g. DR60+ in Ahrefs) or domain authority (in Moz)
- Types of links (niche insertions, editorial links, link bait, etc.)
Ideally, they should have a few examples of links they’ve built previously so you can see those criteria in action. You want to stay away from spammy websites, as well as unnatural links from PBNs.
Now that you know what it takes to have a successful blogger outreach service working for you, here are some of the top choices in 2024.
Best blogger outreach services in 2024
Finding the right marketing agency with a solid blogger outreach strategy is no easy feat. These are some of the top choices if you’re looking for a quality outreach team that delivers good links.
ReportCard
If you want to use the same blog outreach services as $100M+ businesses in various industries, ReportCard is the agency of choice for you. Headquartered in the United States, ReportCard has a track record of building high-quality links for clients in industries such as SaaS.
Their main services include:
- Guest posting
- Link insertions
ReportCard was built by people with considerable content marketing experience who built websites like LeadQuizzes.com from scratch to 150,000+ monthly organic visitors.
ReportCard specializes in providing link strategy and link outreach. They do not offer other services so you know they are a specialist in link building and increasing your organic traffic.
Book a free call with us today to find out how we can help you!
Neil Patel’s NP Digital
If you’ve been online longer than a minute, you’ll have seen the amazing high quality content created by the marketer Neil Patel. Besides working on his own blog and his businesses, he also runs an agency that does marketing campaigns for various clients, NP Digital.
They have everything a small or large business may need in one place when it comes to growing their online presence. Services include:
- Content marketing and SEO
- Conversion rate optimization
- Link building
- App store optimization
- Influencer marketing
- Email marketing
- And many others
One of the major upsides of hiring NP Digital is their vast network of connections and partnerships, which ensures that you can get a wide variety of links from quality websites.
The caveat is that NP Digital is not just an SEO agency and they offer a whole range of services. This means that you might get better and cheaper results if you opt for an agency that deals with SEO services exclusively.
The HOTH
If you run a small business and you need help with your online presence, The HOTH is one of the most logical choices you can make. Hadquartered in the United States, HOTH is one of the top SEO agencies in the industry. Besides their own services, they offer an extensive range of free tools and resources, as well as a white label link building program in case you want to subcontract SEO services.
Some of the things they offer include:
- Managed SEO services and campaigns
- Link building services
- Technical SEO
- Content strategy and content creation
If you want to outsource your entire SEO operations to a capable agency, HOTH can do it all from start to finish. They can also take the time-consuming process of manual outreach off your hands and deliver white hat links for your backlink profile.
A downside is that since they offer such a wide range of services, pricing is not very transparent. Whether you’re looking for blogger outreach links or niche edits, you have to get in touch with them to learn how much you’ll pay per link and placement.
Single Grain
Launched by Eric Siu from the United States, Single Grain is one of the most renowned agencies in recent years. They pride themselves with working for clients such as Amazon, Crunchbase, Lyft, Uber, and many others. They’re not just a blogger outreach agency – they offer full-service digital marketing packages, from PPC to branding, social media marketing and SEO.
Other services include:
- Integrated marketing campaigns for SaaS companies
- Conversion rate optimization
- Ecommerce store marketing strategies
- Paid advertising
- Social media marketing
- And many others
Single Grain performs best for cross-channel campaigns for a certain target audience, which means that they probably won’t be the best choice if you’re looking for just blogger outreach services. On top of that, our research shows that their link building services can be very expensive compared to some of the competitors listed here.
Linkbuilder.io
Last but not least, Linkbuilder.io is an agency specializing in link building through various methods, from guest posting services to HARO. They have a team of 40+ people covering content, SEO, link building and outreach, ensuring you get quality backlinks for your brand.
Unlike all the other agencies on this list, LinkBuilder focuses on links only. This means that they don’t even do adjacent work such as content creation and strategy. So if you need guest blogging services or content for your own blog, this might not be the best choice.
Overall, clients state that LinkBuilder offers a solid quality of links. However, since they have a large number of accounts they work on, some clients complain that you won’t get the personalized reporting and communication as you would in a smaller, boutique agency.
Wrapping up
No matter what metrics you’re looking to improve when it comes to your SEO efforts, blogger outreach can help. With high quality backlinks, you’ll be able to get better ROI from your existing website content and rank for new keywords. However, blogger outreach can be very tedious and time-consuming, which is why many companies don’t do it in-house and hire an agency instead.
At ReportCard, we know how to build more than links – we build connections. We choose the right blog owners and build links that move the needle for your brand. Our pricing is transparent and you know exactly what you get for the money you pay.
Book a free call today to see how our genuine outreach approach can help unlock more marketing ROI for your business.
