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“ In a short amount of time we grew organic traffic visitors by over 200k visitors/month and well over $600k/month in additional revenue. “


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Why Should You Build Backlinks

Backlinks are one of Google’s top 3 ranking factors.

Simply put, the more high-quality links you have, the easier it is to rank. If you want to rank on Google, especially in competitive markets, you must build links.

What Makes a Quality Backlink?

Not all backlinks are the same.

Links from high-quality websites are much more valuable to increase your rankings on search engines. Here are some factors to consider when building backlinks.

High Domain Authority

Generally, the higher the Domain Authority of a website, the more valuable a link will be from that site.

Organic Search Traffic

A link from a website with high organic traffic is a good sign that Google likes that site’s quality.

Relevant Content

It’s important to get links from websites covering similar topics as your website.

Link Destination

The most valuable links are those pointing to the page you want to rank, your homepage, or an information page on your site.

ReportCard Link Building Strategies

We’ve found the following white hat link building strategies to be the most scalable and
effective in growing traffic and revenue.

1. Guest Posting

Guest posting is a link building strategy that involves creating and publishing content on someone else’s website or blog, with the aim of getting a link back to your own website.


2. Niche Edits

Niche edits, also known as curated links, are a type of link building strategy that involves adding a link to an existing, relevant piece of content on another website.

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link bee
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Our Link Building Process

We take a hands-on approach with all of our clients to ensure your SEO success.

Link Strategy

Whether you place an order for links or sign up for one of our retainer plans, we begin by discussing your SEO goals including pages you want to rank, link criteria, and anchor text preference.

Manual Outreach

We develop lists of websites that fit your link criteria, begin manual outreach and build relationships to secure your links.

Content Creation

If we’re creating guest blogs, we begin writing high-quality articles and submit them to webmasters for publishing.

Link Placement and Reporting

Once we secure your link, we’ll add it to a spreadsheet where you can see all of your earned links for the month.


At the end of the month, we’ll review your progress and discuss feedback on link criteria or link destination adjustments.

Case studies

ReportCard has helped generate an additional $27,600,000+ in annual revenue from SEO for our clients.

Local Jewelry Store

Campaign Summary
$10M+/year - 91%
Revenue increase
4,306/month - 192%
Traffic increase


Campaign Summary
$594k/month - 28%
Traffic value increase
204k/month - 85%
Traffic increase
Campaign Summary
$102k/month - 25,400%
Traffic value increase
150k/month - 25,323%
Traffic increase

Frequently Asked Questions

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Link building is the process of acquiring hyperlinks from other websites to your own. The practice of link building is important because search engines like Google use links as a way to evaluate the authority and relevance of a website. The more high-quality, relevant links pointing to your site, the more likely it is to rank well in search engine results pages (SERPs).

There are several types of links. Internal links point from one page on your website to another page on the same website. External links point from your website to another website or from another website to your website. Backlinks are external links that point to your website, and they are important for search engine optimization because they signal to search engines that other websites consider your content to be valuable and authoritative. Nofollow links have a "nofollow" tag added to them, which tells search engines not to follow the link or give it any ranking credit. Dofollow links, on the other hand, don't have a "nofollow" tag and pass ranking credit to the linked website. The most valuable links for your website are high-quality, relevant, dofollow backlinks from authoritative websites in your industry. These types of links can help to boost your website's authority and visibility in search engine results pages. However, it's important to focus on building links naturally and ethically rather than engaging in spammy or manipulative link building tactics.

To find high-quality websites to get links from, analyze your competitors' backlink profiles to see where they are getting their links from. Use link building tools like Ahrefs, Moz, and SEMrush to find websites that are relevant to your industry, have high authority, and are likely to link back to your website.

When evaluating whether a website is a good fit for your link building campaign, you should consider several factors. One of the most important is relevance. Ask yourself if the website is relevant to your industry and target audience. Additionally, consider the website's authority, traffic, and engagement metrics. Websites with high domain authority, traffic, and engagement are more likely to provide valuable link juice to your website. You should also review the website's content quality and ensure that it meets your standards. Finally, consider the website's linking policies and guidelines. Avoid websites that engage in spammy or manipulative link building practices as they can harm your website's reputation and search rankings.

When looking for a link building agency, it's important to consider several factors. First, look for an agency with experience and expertise in link building. They should have a track record of success in growing not just traffic but also revenue. Additionally, the agency should be transparent and communicate with you throughout the campaign. It's also important to choose an agency that uses ethical and white-hat link building practices to avoid harming your website's reputation and search rankings. Lastly, ask about the quality of the backlinks the agency builds. Backlinks from low-quality or irrelevant websites can harm your website's SEO, so it's important to ensure that the agency focuses on building high-quality and relevant backlinks.

To measure the success of a link building campaign, you can track backlink metrics, search engine rankings, website traffic, and conversions. Backlink quality, relevance, and authority are key factors. Monitoring these metrics will help you see the impact of your link building efforts on your website's SEO and traffic.

Common mistakes to avoid when building links include focusing on quantity over quality, using manipulative tactics, not considering the relevance of the linking website, and ignoring anchor text diversity. To prevent these mistakes, focus on acquiring high-quality and relevant backlinks from reputable websites, use ethical and white-hat link building tactics, consider the relevance of the linking website, and use a diverse range of anchor text. Regularly monitoring your backlink profile and making adjustments as necessary can also help you avoid common link building mistakes.

There's no one-size-fits-all answer to how many links you should aim to build each month. The number of links you should build depends on various factors such as your industry, niche, competition, and budget. For perspective, one of our clients has a six figure monthly SEO budget and spends 30% of it on link building. If you have questions about how many links you should build, reach out to us!

The time it takes to see results from a link building campaign varies depending on several factors such as the quality of the backlinks, the competitiveness of the keywords you're targeting, and the overall state of your website's SEO. Typically, you may start seeing some improvements in your website's search engine rankings within a few weeks to a few months of launching a link building campaign. However, significant improvements in your rankings and organic traffic may take several months to a year to achieve depending on competitiveness.

Yes, we offer white-labeled link building services. White-label link building means that we will build links on behalf of your agency or brand, and the work will appear to come directly from you. We can provide you with reports and data that you can then share with your clients, allowing you to offer link building as part of your agency's services without having to invest in the time, resources, or expertise to do it yourself.

What Our Customers are Saying

See how ReportCard is making a difference for businesses like yours.

“ In a short amount of time we grew organic traffic visitors by over 200k visitors/month and well over $600k/month in additional revenue. “
icon VOIP SaaS CMO
" I would recommend ReportCard to anyone who needs quality digital PR/link building. "
icon Dragan Berak, Head of SEO
" We’re ranking 1, 2, and 3 for many of our top keywords. Our sales are up over $10,000,000 in two years. "
icon Jewelry Store Owner

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