SEO for Attorneys: Law Firm Link Building Services
More traffic. More clients. More revenue. We specialize in results-driven link building for law firms.
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" I’ve worked with over 100 different link builders and SEO consultants. ReportCard is not just in the top 1%, they are the #1. "
Yaniv Masjedi, Nextiva CMO
Why law firms struggle with lead generation & SEO
Most law firms aren’t lacking in legal expertise—they’re just hard to find online.
Legal SEO is super-competitive, and without the right strategy, even the best firms get buried in search results.
The result? Missed leads. Fewer consultations. And a growing gap between you and other law firms that are doing SEO right.
1
Competition is fierce
The legal industry is saturated and large firms dominate Google, making it difficult to stand out.
2
Ads cost a fortune
Cost-per-click (CPC) in Google Ads for personal injury related terms can often cost more than $100.
3
SEO is complex
Ranking on Google and appearing in local search requires a strong backlink profile.
4
No in-house SEO expertise
Most law firms don’t hire dedicated in-house content marketers and SEO experts.
How ReportCard helps lawyers rank and win more clients
We specialize in SEO for attorneys and offer custom law firm link building services:
Guest posting on authoritative legal sites
We create and publish content on relevant legal blogs and websites, helping you earn backlinks and showcase your expertise to potential clients.
Strategic niche
edits
We insert backlinks to your site into existing high-performing legal content, boosting your SEO without having to start from scratch.
Broken link building
We find broken links on relevant websites and replace them with yours—getting you more link juice and improving your domain authority.
Local SEO
We help your firm show up where it matters most—on local search results and maps—by earning high-quality local backlinks and targeting geo-specific keywords.
Why us?
✅ ️10+ years of SEO and link building experience
✅ ️$27,600,000+ revenue generated for our clients
✅ ️15,000+ backlinks built
✅ ️10+ legal clients in our portfolio
✅ ️30-day money back guarantee
Case Studies
Law Firm Montana
Campaign Summary
59+ links
in 5 months
“bicycle accident”
#1 for related terms
Law Firm Indiana
Campaign Summary
13+ months
Time period
“accident lawyer”
#2 for related terms
Law Firm West Virginia
Campaign Summary
59+ links
in 5 months
“motorcycle lawyer”
1st page for related terms
Common SEO mistakes law firms make
❌ Not building links at all and hoping for the best
❌ Building the wrong type of links that Google finds shady and can harm your website
❌ Spending more money on building links than you need to
❌ Thinking tools like Ahrefs, SEMrush or ChatGPT will run your SEO on autopilot
❌ Working with an unreliable law firm link building services provider
Our Link Building Process for Law Firms
At ReportCard, we’ve refined 10+ years of SEO expertise into a focused, results-driven process tailored for law firms.
Step 1:
Start With Your “Money Pages”
We start by improving your key service pages—like personal injury, family law, or immigration—where potential clients decide to contact you.
Step 2:
“Quick Win” Opportunities
Then we identify easy-to-rank opportunities (pages already in positions 20–40) with solid search volume, low competition, and minimal backlink requirements. These often include local and niche-specific legal queries that attract ready-to-hire clients.
Step 3:
Optimize Content That Converts
Using Clearscope, we align your content with what legal clients actually search for. You can then optimize the content yourself based on our free report or let us rewrite it for you ($300/page).
Step 4:
Build High-Quality Backlinks
We earn high-authority links (DR 30+) from legal and other relevant websites—no spam, no shortcuts. Average cost: $250/link. Fully transparent pricing, based on Ahrefs DR:
- DR 30-39: $175/link
- DR 40-49: $230/link
- DR 50-59: $280/link
- DR 60-69: $330/link
- DR 70-79: $390/link
- DR 80+: $500/link
Step 5:
Track Your ROI
We set up tracking to show exactly how organic traffic drives new client inquiries—so you know your SEO is working.
Have more questions about what it's like working with us? Check out our FAQ
How long does SEO take to see results?
With our strategy, most clients start seeing measurable improvements within the first 3 months. Timelines can vary based on your SEO budget — the more resources we can allocate, the faster we can deliver results.
What makes you different from other legal SEO agencies?
We focus on the 20% of actions that drive 80% of the results. That means prioritizing high-impact strategies that actually improve rankings, generate leads, and boost sales — not just checking off SEO tasks or wasting time and money on pages that won’t rank quickly.
Do you offer local SEO for multiple locations?
Absolutely. We work with legal clients that have a presence in multiple states.
Can you guarantee first-page rankings?
No ethical SEO agency can guarantee first-page rankings due to constant algorithm changes and competition. What we can promise is a proven strategy, consistent progress, and transparency in everything we do and a 30-day money back guarantee.
Client Testimonials
See how ReportCard is making a difference for businesses like yours.
