ELMM Law Group
“ The whole team at Report Card is excellent! They have done such a great job building backlinks for our law firm! “
Laura Shin, Director of Marketing
ELMM Law Group
Campaign Summary
12% AIO Presence
+12%
increase from
4+ months
Time period
60+
Links built
Background
ELMM Law Group came to us with a brand-new website, which meant we were starting from scratch for both SEO and AIO visibility. There was no strong ranking history to build from, no established organic footprint, and very limited authority in competitive local personal injury search. For a legal website, especially in a market like Mesa, that meant we needed to build trust, relevance, and authority as quickly as possible. The goal was to help ELMM Law Group start showing up for high-intent local accident-related searches and begin building visibility in both traditional Google rankings and AI-driven search results.
Strategy
We started working with ELMM Law Group in February 2026, with a focus on building a strong SEO foundation from the ground up. Since the website was brand new, the campaign required more than just link building. We worked on strengthening the site itself by rewriting key target pages, improving the content around high-intent personal injury keywords, adding more trust signals through case studies and testimonials, and improving internal linking so Google could better understand the relationship between the firm’s practice areas and location-based pages. Over the first several months, we also built 60+ backlinks to help increase authority and support rankings for high-value local searches. The focus was on keywords most likely to drive qualified personal injury leads in Mesa, especially around pedestrian accidents, car accidents, truck accidents, motorcycle accidents, and related injury searches. At the same time, we tracked AIO visibility to see whether the combination of stronger on-site content, improved authority, and backlinks was helping ELMM Law Group appear more often in AI-driven search results.
SEO Results
In just a few months, ELMM Law Group started seeing strong movement across both traditional rankings and AIO visibility.
Key ranking improvements shown here:
AI Results
AIO visibility also improved quickly. ELMM Law Group started at 0% AIO presence in April and grew to 12% presence by mid-June, showing that the campaign was not only helping traditional rankings but also beginning to build visibility in AI search results. For a brand-new website starting from scratch, the early traction was a strong sign that the SEO foundation was moving in the right direction.
